Internet Marketing
Your ready to go into business on the internet. Maybe it's the home business you've dreamed of. But, where to begin? This is usually the step that stops 95% of new business startups.
7 STEPS
We've defined the process into 7 distinct steps. We didn't say they were simple steps, but, at least you'll know where to apply your sweat equity.
The steps, starting with the most important, The Marketing Plan, are:
- Marketing Plan
- Domain Registration
- Web Hosting
- Design
- Promotion
- Service
- Review
The first 3 steps are the startup stages. This usually only happens once, unless you get addicted to starting businesses.
Steps 4 through 7 are reoccuring operations that you keep going through for the life of your internet business.
Role up your sleeves, here comes the first, and biggest step.
THE MARKETING PLAN
The Marketing Plan is just like the Business Plan, except that the Internet is a marketing tool and it should be your focus. When asked, most wanna-be's claim they have a business plan here somewhere; usually on the back of an envelope in the back seat of their car.
This is not a plan.
May I suggest that if you insist on using this 'plan', then please put a stamp on this envelope and address it me, with the money you were planning to invest in this venture. It'll be quicker, less aggravating to you and will do me a lot more good than it will do you.
The Plan should have substance. If it doesn't weigh in pounds (kg?), then you're missing the point.
The Plan can be divided into sections, and order doesn't matter:
- Product Definition - what are trying to sell?
- Goal - what are you trying to achieve doing this?
- Budget - what is this venture going to cost?
If you're going to sell basketballs, then the problem is simple. All you have to figure out is:
- What kind of basketballs are you going to sell?
- How are you going to get or make them?
- What are they going to cost?
- What is it going to cost to ship them to your customer?
- Where are you going to store them and what will that cost?
- What are you going to sell them for?
The last one is is tricky. You won't really know how much to sell them for until you figure out all the other costs first, and then you're going to have to start looking at your competitors and what are they selling their product for. Obviously if you sell your products for more than your competitors, then thanks to Google searches, your customers are going to be going elsewhere fast.
Then of course, the final ingredient in pricing, is how much do you want to make. That can be calculated as well: starts with, how much do you need to keep food on the table and a roof over your head. The other expenses will pile up pretty fast.
MORE MARKETING PLAN DETAILS >>
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